McKinsey Insights & Publications

McKinsey Insights & Publications -

The art of software pricing: Unleashing growth with data-driven insights

Software companies struggling with shrinking margins can unlock the power of pricing by considering five actions for profitability in a market focused on efficient growth.

软件公司应将定价作为增长和价值捕捉的关键杠杆,通过简化定价和包装来应对经济不确定性、资本成本上升和竞争激烈的人才市场。建立专门的定价功能可以快速适应市场趋势和客户需求,优化定价策略可以推动高效增长,保持竞争优势。

价值捕捉 增长 定价 竞争优势 简化

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