印度不再以线上为中心的智能手机品牌
Background India’s smartphone market was once defined by a clear divide: online-first brands chased quick scale and lean costs, while offline players focused on trust and deeper regional...
印度智能手机市场正经历线上与线下的调整，消费者逐渐倾向于线下购买，线下销售额稳定增长。品牌如小米和realme加大线下扩展以提升售价。政府推动零售数字化，增强线下零售信任度，线下体验和融资服务也促进高端产品销售。品牌需整合线上线下策略以实现更好增长。
