Advertising can and should work better — for people, for publishers, and for brands. That belief is what drives Mozilla’s growing investment in rebuilding digital advertising around trust,...

Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest survey sheds light on the forces shaping the commerce media economy.

本研究探讨大型语言模型在数字广告中的个性化风险及监管策略，提出结合BERT模型和注意力机制的广告推荐算法，以提高点击率和转化率，同时保护用户隐私。

本研究提出了一种名为ACAI的GenAI驱动广告创作工具，旨在帮助小企业主解决资源和设计经验不足的问题。通过结构化输入，增强用户控制力，改善AI输出，促进品牌一致性和透明度。

本研究探讨了在线广告频次限制技术对隐私保护的影响，并提出了一种基于k-匿名模型的优化方法。研究结果表明，隐私保护措施会降低广告效果，但对广告平台的成本影响有限。

Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for the advertising industry by ensuring user...

Picking winners and losers in the advertising technology industry will drive up prices, reduce choice and hurt America’s small businesses.