Part 5 of the “Gamification Series.” A framework for developers: from theory to practice Everything I’ve outlined so far is meaningless if you can’t apply it. So let me give you a practical...

Part 4 of the “Gamification Series.” The education problem: why kids see through bad gamification Let me tell you about a conversation I had with my nephew. He’s twelve. He plays Minecraft for...

Part 3 of the “Gamification Series.” Genre matters: the missing framework Here’s the most important thing most gamification designers miss: there is no single “game psychology.” When a product...

Part 2 of the “Gamification Series.” Gamification 2.0: Learning from actual game design Let me tell you what actually hooks players, drawn from four decades of watching millions of people play...

Part 1 of the “Gamification Series.” The gamification cargo cult Let me tell you about a phenomenon I see everywhere: apps with “gamification” that no actual gamer would tolerate for five minutes....