Optimism ticked up in early 2026, even as consumers held steady on where and how they spend. Here’s the latest research from our ConsumerWise team.

India’s online retailers, many of which are small businesses, are looking for flexible, direct, and lower-cost ways to reach consumers, and the direct-to-consumer channel is set for growth.

Restoring consumer trust starts with delivering on the brand—how healthcare organizations show up internally and externally. Those using AI well enable more effective, personal, and transparent...

Changing consumer tastes and sentiment are spurring consumer packaged goods companies to use M&A to refocus efforts, redirect capital, and reignite growth.

Disruptor-led growth is reshaping nearly every CPG category. Five disruption archetypes—and six defining traits of disruptor brands—offer lessons for incumbents seeking to compete.

UK consumers watch hours of content daily. But in an increasingly fragmented media market, companies that truly understand the value of attention are most likely to get ahead.

Consumers in Europe had mixed feelings about their respective economies in the fourth quarter, which translated into cautious spending intentions. Here’s the latest research from our ConsumerWise team.

Advertisers and content creators often look at the size of an audience and the amount of time they spend with a product. A more telling metric is how focused consumers are when using the product.

The Saudi consumer and retail market has huge growth potential. Capturing it will depend on understanding how consumer profiles and behavior are changing.

Although macro indicators remain mixed and headwinds persist, several lesser-known developments are signaling deeper shifts in how China consumes, innovates, and competes both at home and on the...

Technology is disrupting the consumer industry. How can executives embrace the digital change afoot and reimagine the sector?

Asia–Pacific countries continue to show varied consumer behaviors in uncertain times. Our latest ConsumerWise research unpacks the diverse sentiments, concerns, and spending habits of the region.

New analysis helps quantify the impact of technological disruption and shows how consumer companies can turn automation’s potential into value.

The media industry has focused on the quantity of consumer attention rather than the quality, but use of the “attention equation” can begin to bridge that gap.

AI and new technologies present a unique opportunity for consumer finance entities. By embracing them, lenders can unleash new levels of efficiency, personalization, and customer engagement.

Our annual mobility survey examines how consumer priorities and expectations are shaping the transition to electric vehicles in major markets.

US consumers have become more active in their healthcare decisions and are seeking engagement from healthcare organizations. Addressing these trends can improve healthcare businesses’ results.

New technologies enable consumer companies to uplift skills, productivity, and value. But consumer tech leaders who don’t harness the full potential of these innovations risk falling behind those who do.