Elon Musk’s reputation is falling — and it’s taking Tesla with it
原文英文,约400词,阅读约需2分钟。发表于: 。Studies show that consumers associated Tesla with Musk, which might be damaging the EV brand’s bottom line. | Illustration by Kristen Radtke / The Verge; Getty Images Elon Musk’s controversial behavior in recent years is “very likely” to be a contributing factor in Tesla’s declining sales, according to corporate reputation tracking firm Caliber. Survey data reported by Reuters found that Tesla’s “consideration score” — a metric used by Caliber to track consumer interest in brands, based on how they respond to the prompt “I would buy, or continue buying, products and services from Tesla, if given the chance” — has fallen to 31 percent from its 70 percent high in November 2021, tumbling by 8 percent alone this January. Caliber’s consideration scores for rival EV-producing manufacturers Audi, BMW, and Mercedes, meanwhile, increased slightly during the same period, reaching between 44–47 percent. A... Continue reading…
特斯拉的声誉下降可能与埃隆·马斯克近年来的争议行为有关。调查数据显示,特斯拉的“考虑分数”下降,竞争对手的考虑分数略有增长。另一项研究发现,42%的美国消费者对马斯克持不利看法。调查公司Caliber声称,83%的美国人将特斯拉与马斯克联系在一起。特斯拉的声誉在多个国家的消费者中也出现了类似下降。特斯拉表示,马斯克的行为可能是销售下降的原因之一,同时还面临来自竞争对手的压力,以及生产和运输延误的影响。