Software companies struggling with shrinking margins can unlock the power of pricing by considering five actions for profitability in a market focused on efficient growth.
软件公司应将定价作为增长和价值捕捉的关键杠杆,通过简化定价和包装来应对经济不确定性、资本成本上升和竞争激烈的人才市场。建立专门的定价功能可以快速适应市场趋势和客户需求,优化定价策略可以推动高效增长,保持竞争优势。