How playing offense on sustainability can power e-commerce performance
Marketplaces that attract more demand for their sustainable product lines also decarbonize faster and perform better. Offering green features is key to having the biggest impact on decision making.
可持续性领导者更快地减少碳排放,获得更高的倍数,并在可持续产品线上实现更强劲的增长。麦肯锡的研究表明,市场通过提供捆绑交付或减少包装等选择来吸引可持续性客户购买。然而,通过延长交付时间来减少排放的选择对客户影响不大。捆绑交付比要求退还包装更容易接受。考虑到这些细微差别的市场更有可能有效减少碳排放并推动可持续产品付费。