使用 R 进行客户细分
原文英文，约1000词，阅读约需4分钟。发表于：。Customer segmentation groups customers by their traits. This helps businesses know what different customers want and need. Using R, companies can easily segment their customers. This article will...
客户细分是将客户按相似特征分组，以更好理解需求和优化营销。本文介绍如何用R语言进行客户细分，包括数据导入、清洗、特征选择、K均值聚类分组及结果可视化。通过这些步骤，企业能更有效利用资源，提升客户关系和销售业绩。
