Marketing in healthcare: Improving the consumer experience

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The time has come for healthcare providers to wake up to the modern consumer and start building the alignment, capabilities, and infrastructure to support next-gen marketing in healthcare.

COVID-19大流行迫使医疗保健提供者迅速适应，继续提供患者护理，包括转向数字护理。几乎一夜之间，远程医疗从一个行业旁注变成了看非危急患者的主要手段。消费者越来越期望透明、可预测和移动友好的体验，但大多数医疗机构未能跟上。