Meeting the needs of younger boat and recreational-vehicle buyers
原文英文，约1900词，阅读约需7分钟。发表于：。A generational shift is under way as buyers of boats and recreational vehicles trend younger. What can companies do to stay ahead of the curve?
COVID-19 pandemic boosted boat and RV sales in 2020-2021, but inflation, rising interest rates, and sinking consumer confidence slowed growth in 2022-2023. Younger generations entering the market value sustainability, experiential aspects, and digital savvy. Companies should focus on customer experience, ease-of-use, sustainability, service integration, and modernization to target younger demographics.
