Evolving Google Analytics for more insightful measurement
Image of a computer screen with five icons representing a line chart with a dollar sign, a pie chart, an ad for a mug, a bar chart and a blue shield.
Google Analytics 4 introduces key events for aligning conversions across Google Ads and Analytics, providing a consistent view of advertising performance. This update addresses differences in conversions reporting and allows businesses to define important customer actions for improved product and user experience. Advertisers gain access to cross-channel conversion reporting, while the platform supports privacy-first features like the Chrome Privacy Sandbox's Protected Audience API and enhanced conversions. Consent Mode and AI-powered behavioral modeling are also implemented for a comprehensive view of user journeys.
