“零消费者”:他们的需求及其重要性
原文英文,约2300词,阅读约需9分钟。发表于: 。In light of the modern-day consumer’s shopping behaviors and spending habits, retailers and consumer goods manufacturers in Asia would do well to question—or perhaps even abandon—traditional ways...
零消费者是一个不断增长的消费者群体,他们是全渠道购物者,既会节约又会奢侈,不忠于品牌,关注健康和可持续性。不关注他们的公司可能会变得无关紧要。为了赢得零消费者并获得竞争优势,公司应专注于四个要点:重新构想全渠道世界、改进消费者提议、大规模个性化和重塑社会足迹。公司还应适应技术、人才和竞争的大趋势。