Adobe’s new GenStudio platform is an AI factory for advertisers
Adobe is courting enterprise customers with its new GenStudio platform. | Illustration by Alex Castro / The Verge Adobe has announced a new AI-powered ad creation platform that aims to make it easier to use the company’s generative AI tools for building marketing campaigns. The new GenStudio application was introduced on Tuesday during Adobe’s Summit event, alongside an AI assistant for Adobe Experience and updates around Adobe’s Firefly generative AI model. GenStudio effectively serves as a centralized hub for promotional campaigns, providing things like brand kits, copy guidance, and preapproved assets alongside a bunch of generative AI-powered tools that can generate backgrounds and ensure the overall tone remains on-brand. These tools also allow users to quickly create ads for emails and social media platforms like Facebook, Instagram, and... Continue reading…
Adobe推出了名为GenStudio的AI广告创作平台，旨在更容易地使用生成式AI工具构建营销活动。该平台提供品牌工具包、文案指导和生成式AI工具，用户可以快速创建广告。GenStudio还显示用户最佳的属性、生成的资源和广告活动，以便用于其他活动的AI提示。Adobe还在其客户体验管理平台中添加了一个AI聊天机器人，用于回答技术问题、自动化任务和获取性能数据。Adobe还推出了Firefly Services，提供了超过20个AI工具和API，用于自动化创意任务。Adobe与微软合作，将其Experience Cloud平台与Microsoft 365的Copilot集成。Adobe在生成式AI领域有机会领先于竞争对手。
