Putting the AI in Retail: Survey Reveals Latest Trends Driving Technological Advancements in the Industry
The retail industry is in the midst of a major technology transformation, fueled by the rise in AI. With the highest potential for AI and analytics among all industries, the retail and consumer packaged goods (CPG) sectors are poised to harness the power of AI to enhance operational efficiency, elevate customer and employee experiences and Read article >
零售行业正通过人工智能实现技术转型，提升运营效率、客户体验和推动增长。调查显示，人工智能的采用使零售商的年收入增长69%，运营成本下降72%。零售商正在积极探索人工智能的应用，包括个性化推荐、店铺分析、损失预防、增强现实体验和自动化营销内容生成。他们还计划投资人工智能基础设施，探索元宇宙的潜力，并为实体店提供便利和个性化的客户体验。调查显示，零售商希望利用生成式人工智能提升客户体验。他们还计划整合线上和线下渠道，提供一致的消费体验。零售商计划增加对人工智能基础设施的投资，以提升运营效率、降低成本、提升客户体验和推动增长。
